Google Maps: Tracking Santa’s Path

Production
Interactive

We were called in as an assistant to the elves to add educational elements to a website that helps children everywhere track Santa's path on Christmas Eve. Our added features, homepage redesign, and new partnerships led to a 397% increase in time on the site, 15M+ views on our short films, and 200+ international press articles.

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Partners: UpperQuad, GoogleDevRel

Task

Santa Tracker is a fun, educational and interactive way for kids of all ages to celebrate the holiday season. As project co-lead, we worked with a project manager to bring together the incredible Google Developer Platforms teams and talented agencies like UpperQuad to build an amazing collection of games, experiences and videos.

Our Approach & Solution

It was exciting to channel the team's enthusiasm and talent to focus to education, with coding and geography games sprinkled throughout the site. Features were optimized to fit any screen, so anyone could track Santa on the ho-ho-go

Impact & Results

Homepage to increase time by 397% YoY

15M+ combined views of short films

Millions of exposures to educational elements, a 374% increase in educational exposure from 2014.

200+ articles internationally

Awards: AWWW, FWWA

64%
Increased time on site YoY
2x
Vistors from 2014 to 2015
200+
Articles internationally each year
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SANDY RUSSELL CREATIVE
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