Google: Documenting Record-Breaking Blind Veterans
In honor of Veteran’s Day, we partnered with Google Street View to concept, develop, and execute a large-scale brand campaign that documented five blind veterans kayaking 226 miles of technical whitewater through the Grand Canyon. Using immersive 360° technology, the campaign brought their extraordinary journey to life, capturing over 30 million engagements and earning a feature on the TODAY show.
Partners: SENDER FILMS, Sandcast Media
Task
Our Approach & Solution
We proposed documenting this record-breaking expedition by five blind veterans, highlighting their resilience and human spirit through innovative technology. SRC partnered with and trained top photographers and cinematographers to master Street View’s immersive capture tools, producing stunning, award-winning 360° video and imagery that honored the full scope of the journey.
To maximize visibility, we implemented a social-first, influencer-driven marketing strategy, delivering over 50 customized photo assets and three platform-specific films, all tailored for key partners and creators.
Impact & Results
The campaign sparked widespread engagement and increased organic reach for Google Street View. It served as a powerful test case for user-generated Street View (uSV) and positioned Google as a brand committed to meaningful, human-centered storytelling. Beyond expanding Google’s cultural relevance and storytelling leadership, the campaign also connected with new, diverse audiences outside the traditional tech space—building lasting brand affinity.
