Google: A New & Improved Street View Camera
Activation
We developed strategy and assets for PR push to launch the first update to the Street View camera, generating tens of thousands of impressions.
Task
Google wanted to generate awareness for the launch of their newly-improved Trekker, highlighting its improvements while driving interest for potential users in the future. SRC created a marketing strategy campaign that included capturing photo assets and writing blog copy for the new Trekker's release.
Our Approach & Solution
Google wanted to generate intitial awareness for the launch of a new Street View camera, but also needed to save most coverage for an upcoming partner launch.
We created a low-footprint photo shoot and wrote all press releases. This strategy teased the public interest and informed the press, while holding the majority of press coverage for the partner launch.
Impact & Results
97K likes on Google’s Instagram post
Featured on Google’s Blog “The Keyword”
Articles published about the updates in Techcrunch, The Verge, and New Atlas.
More Work
