Google + CSN: Helping Seniors Spot the Scam
The Google team enlisted our help to create meaningful and measurable impact in the fight against gift card scammers—an increasingly common and sophisticated threat targeting everyday people. Partnering with the Cybercrime Support Network, Mischief @ NFA, Digilant, DVMC, and Upperquad, we developed a culturally resonant PSA campaign designed to raise awareness and educate audiences on just how deceptive today’s scammers have become.
Partners: DVMC PR, Mischief @ no fixed address, Digilant
Task
Our Approach & Solution
In collaboration with Mischief @ NFA, DVMC, and Digilant, we created the “Unbelievable Stories” campaign—a series of hyperbolic dramatizations inspired by real scam scenarios. By amplifying the absurdity scammers use to fool victims, we delivered a crystal-clear message: if someone asks you to solve a problem with a gift card, it’s a scam.
We designed this campaign for generational interplay, encouraging conversations across age groups while providing PR-ready assets and content engineered for outsized talk value on social and beyond.
Impact & Results
The campaign effectively raised awareness, sparked cross-generational conversations, and empowered audiences to recognize and avoid gift card scams—helping Google reinforce its role as a trusted advocate in online safety.
