Google Maps: Growth and Acquisition in India
We partnered with Google's India marketing lead to launch India's first ever Google Maps campaign. Our research-backed strategy helped guide the course of future campaigns, wrapping together Out Of Home, viral YouTube videos, contextual Google Display Network, and product promos.
Partners: Lowe Lintas
Task
Our Approach & Solution
During our media campaign, we worked with product leads to roll out special traffic notifications within the app. We created local-first video ads, contextual billboards, smart radio integrations, and national TV programming on top stations to reach our key audience at the moments that mattered most.
Impact & Results
While actual results are confidential, the campaign drove an incremental 8-10% uplift in feature awareness around India, with our top performing cities increasing daily active users by 40%
