In honor of Veteran’s Day, we worked with Google Street View to concept, develop, and execute a large scale brand campaign by documenting 5 blind veterans as they kayaked through the Grand Canyon. The project yielded over 30 million engagements across social and traditional media, including an appearance on the TODAY show.

The Task.

Google sought to showcase the capabilities of Street View in an innovative way and demonstrate possible applications beyond traditional city-mapping. They came to us to help find the use case, create the strategy, execute the creative, and ensure people found out about the story.

We created the idea to use Street View to document a team of 5 blind veterans as they set a record kayaking 226 miles of technical whitewater down the Grand Canyon. SRC partnered with and trained acclaimed photographers and cinematographers on the technology to capture stunning award winning 360 degree still and video of their inspirational journey.

To spread the word, SRC utilized a social influencer-based marketing plan. We shared 50+ photo assets and 3 films, all specifically designed for unique social platforms and specific influencers and partners needs.

This lead increased organic reach and engagement with Street View, created a test case to inspire uSV creation, and leveraged Street View to drive brand love for Google while reaching consumers outside of the traditional tech audience.

The Results.

10 million views of Street View itself

54 million est reach across social media.

Featured on a 5 minute segment of the TODAY show with all 5 blind veterans

Partnerships with 20+ high reach social channels for brands and influencers (GoPro, Jimmy Chin, Alex Honnold, etc)

Awards Won:

• Shorty Awards PHYSICAL & DIGITAL CONVERGENCE - Gold and 360 VIDEO - Silver

• ADDY Las Vegas: Cinematography - Silver

• AVA Digital Awards

  • Creativity Video Production 360 - Gold         

  • Creativity Video Production Cinematography -  Gold           

  • Digital Marketing Social Campaign - Platinum

  • Long form video documentary - Platinum

• Clio Awards: Shortlisted for Unscripted Film in Branded Entertainment

Creative Partners: Google Street View, Sender Films, Concentric Creative