Google: Enthralling Gen Z Through Dance
To connect Google with a younger, more urban audience, we partnered with Street View to document renowned female hip-hop dancers as they explored one of Paris’ busiest train stations, Gare de Lyon. This social-first, influencer-driven campaign reached over 81 million people across six continents.
Partners: Optimist Films, Sandrine Charles Consulting
Task
Our Approach & Solution
SRC led the strategy and creative, transforming Google Street View into a dynamic stage for Sandrine “Mufasa” Lescourant—one of Europe’s pioneering female hip-hop dancers—as she guided viewers through a choreographed journey across the station.
To support the launch, we developed a fully immersive website, a hero video, a feature blog post, and a comprehensive suite of shareable stills, GIFs, and social assets tailored for partners and influencers.
Impact & Results
By collaborating with dancers, creators, and influencers who resonated with our Gen Z target audience, we sparked genuine engagement among communities that were already hungry for this style of content. Audiences walked away with the sense that Google and Street View are tapped in, culturally aware, and invested in authentic storytelling–translating into measurable brand love.
