Google Maps:
Pokémon April Fools

Served as marketing colead to the predecessor to Pokémon Go - and April Fool's in Google Maps, The launch was supported with a blogpost, proactive social-first campaign, and viral video (40M views to date). 

The Task.

Pokemon Go emerged from a 2014 April Fool's in Google Maps: PokeMaps. On March 31, users around the world began seeing Pikachu, Jigglypuff, and Squirtle appear directly in their Google Maps.

The launch was supported with a blogpost, proactive social-first campaign, and video (40M views to date).

The Results.

Google Maps became #1 free App in the App Store (up from #9)

Google Maps rose to the top 10 apps in the App Store in 10 markets globally. 151% increase in downloads globally 

621.8M social impressions, with it being the #3 biggest social moment on twitter for Google that year

Google Maps trended 3 separate times on Facebook 

40M views on launch film (most viewed Google Maps film ever at the time)